SamSearch × iHeartMedia

Built for how iHeartMedia wins government work.


Find media opportunities with less noise. Get the intelligence to team early. Keep federal and state/local pursuits in one live pipeline.

A custom report for Alexandra Cameron and the iHeartMedia Government BD team.

Prepared Oct 29, 2026

Confidential – Do Not Share

YOUR STARTING POINT

Where iHeartMedia is today

25 years of relationships across 200+ agencies. The opportunity is to put that knowledge to work earlier, with less daily searching.

24

BD people

7 on federal, the rest on state and local.

18-24

Month horizon

Always a subcontractor on federal; the goal is teaming before a solicitation drops.

8+

Tools every day

GovWin, BidPrime, BGov, USA Spending, Trello, Smartsheets, Excel, and a slow legacy database.

YOUR PRIORITIES

What you told us. How SamSearch fixes it

1 Media work gets buried

  • Results skew to IT and software. iHeartMedia needs media, communications and marketing work with a paid-media angle.


2 NAICS is too blunt

  • NAICS filtering (541613, 541611) is noisy and imprecise.


3 State and local is fragmented

  • Dozens of sources, no unified view, and many states don't publish incumbents.


4 Competitive intel takes deep digging

  • Incumbents, past bids and teaming partners take too long to uncover.


5 Nobody sees the whole pipeline

  • Excel maps, Smartsheets and Trello keep pieces of the picture in separate places.



  • A plain-English media profile, not NAICS codes.



  • AI scoring, with a “why it matches” on every pick.



  • 50,000+ state and local agencies in one feed.



  • How SamSearch fixes it: Recompete and incumbent intel in seconds.



  • : One Journey Hub pipeline that syncs to Trello.


OPPORTUNITY INTELLIGENCE BRIEF

A real example for iHeartMedia

2026 Integrated Media and Marketing Support Services (RFQ)

Metropolitan Transportation Commission (MTC), San Francisco Bay Area, with ABAG and BATA.

~$1,500,000

Three-year contract, anticipated Jan 1, 2027 to Dec 31, 2029.

Timeline

Notice of upcoming opportunity issued Sept 16, 2026. RFQ release anticipated October 2026 on MTC's Bonfire portal.

Scope

Terrestrial radioDigital audio & podcastsAdvertising buysOne-off media buys

Multilingual outreach in Spanish, Mandarin and Cantonese. Minimum qualification: a project manager with 3+ years developing and implementing paid integrated media campaigns.

Why it fits iHeartMedia

  • Terrestrial radio
  • Digital audio and podcasts
  • Multilingual outreach in Spanish, Mandarin and Cantonese

Next move

Get positioned with likely primes before the RFQ posts on Bonfire.

Core value

A recommendation engine that thinks like your BD team

Describe what you pursue in plain English, not NAICS codes.

“paid media buys, public awareness and outreach campaigns, recruitment advertising, audio and broadcast placements, multicultural outreach. Skip IT, software and staffing.”

Every morning, SamSearch reads every new federal and state/local solicitation and its attachments. A media buy buried on page 40 still gets caught.

Each match is scored and explained with “why it matches” and risks flagged.

Separate profiles and daily reports for federal and state/local, each with its own value floor: ~$400K-$500K for state, higher for federal.

Dismiss a pick with a reason: “budget too small”, “no paid media angle”, or “wrong geography”. The next run learns.

Screenshot 2026-11-01 at 4.18.14 PM.png

JOURNEY HUB · PIPELINE

Retire the spreadsheets: one pipeline for the whole team

Before · Excel maps by state, region and federal, Smartsheets, and Trello boards that don't talk to each other.

After: one live pipeline that still feeds Trello

One kanban pipeline for federal and state/local, from first look through award.

Win-probability weighting on every pursuit, keeping total and weighted pipeline current.

Owners, tasks, due dates and notifications on each pursuit.

Adding an opportunity syncs it to your existing Trello board.

Nobody changes how they work on day one.

JOURNEY HUB · REPORTING

Reporting leadership can actually use

Before · Piecing together status from emails and spreadsheets before a pipeline review.

After: a shared view of what comes next

See revenue gaps earlier

Pipeline value by stage, over time.

Understand the mix

Pipeline by agency, state and service line.

Keep dates in view

Upcoming award and due dates across every active bid.

SAMMY · SCHEDULED WORKFLOWS

Automations: put the busywork on autopilot

Set it once in Sammy and it runs on schedule for the team.

Screenshot 2026-10-29 at 7.05.17 PM.png

Morning paid-media brief

Weekdays: new paid-media and outreach opportunities, grouped by state.

Recompete radar

Mondays: media and marketing contracts expiring in 12-24 months.

Prime teaming alerts

New large marketing awards, with the winning prime as a target.

Competitor tracking

Receive alerts when a partenr or competitor gets awarded something in your space

Missing-incumbent FOIA drafts

State and local bids with no published incumbent.

Friday pipeline report

Pipeline by stage, weighted value and 30-day due dates.

And more…


Sammy, Your AI Right-Hand Analyst

Sammy, SamSearch's AI assistant, works alongside iHeartMedia on every solicitation. Ask it anything. It reads the documents, flags risks, surfaces competitive intelligence, and gives you the answers you need in seconds.

Ask Sammy anything:

Who is the incumbent on this contract and what did they win it for?

What are the key deliverables and performance requirements?

What prime contractors have past performance in government media/comms?

Summarize the scope and identify any teaming requirements

What agencies have awarded similar media contracts in the last 3 years?

Give me all information about the incumbent and their win themes

What task orders exist under this vehicle that iHeartMedia is not on?

Which teaming partners have the right past performance for this RFI?

(click on image to expand)

AI Chat for Analysis

Sammy summarizes solicitations and attachments without extra downloads. It flags risks for bid or no-bid decisions and cites the exact source paragraph, preserving the team's judgment while cutting manual reading load across a 7-person federal team and broader 24-person organization.

Pipeline Analysis

Get a real-time view of iHeartMedia's active pursuits, bid statuses, and team workload, all in one place. Sammy can analyze wins, losses, and which opportunities need attention, flagging anything at risk of being missed across federal, state, region, and agency tracks.

Compliance Matrix

Builds a compliance matrix from key requirements and turns each item into internal tasks, helping iHeartMedia catch missing certifications, teaming qualifications, and forms before submission.

Prime Partner Database

Search 1M vetted businesses by NAICS code, location, set-aside status, and past awards to find the right teaming primes across federal and state media and communications projects, improving probability of win.

THE WORKFLOW CHANGE

One place instead of 8 tools


BEFORE

Search. Copy. Reconcile. Report.

Check GovWin, BidPrime, BGov, USA Spending and a legacy database. Copy into Excel, Smartsheets and Trello. Build reports by hand.

AFTER

Qualify. Team. Pursue.

One scored daily report per profile. Recompete intel on every pick. One pipeline that syncs to Trello. Dashboards ready for leadership.

Want to keep GovWin? We integrate it into SamSearch for $1,000/yr.


A Canadian angle, too

Canadian market coverage is a natural angle with iHeartMedia's Canadian agency partners.

RECOMPETE INTELLIGENCE

Competitive intel in seconds, not days

The context behind every contract

  • Award value and IDIQ ceiling
  • Incumbent profile, number of offers last time and repeat-vendor rate
  • Agency forecast, timing and contracting officer contacts

Getting teamed early: PWIN and partner fit

SamSearch uses contractor past-performance data and a searchable base of partners to suggest who covers each requirement.

Pulled from SAM.gov, FPDS, agency forecasts, IDIQ ceiling data and attachments.

Screenshot 2026-11-01 at 4.21.44 PM.png

See the prime. Know the timing.

For a sub, knowing which primes hold the work and when it comes back is how you get on their team 18-24 months early.

COVERAGE BUILT AROUND YOUR TEAM

One feed for state and local

State and local agencies alongside SAM.gov, grants, forecasts and DLA, in one place.

50,000+

Federal profile

7 people

  • Subcontractor angle
  • Recompetes and forecasts 18-24 months out
  • Higher value floor
  • Daily federal report

State and local profile

~17 people

  • Tourism, public health, transportation and safety campaigns
  • $400K-$500K floor
  • Daily SLED report
  • 50 FOIA requests a year included for missing incumbents

SamSearch files FOIA requests on your behalf without exposing iHeartMedia (government fees billed at cost).

ENTERPRISE CASE STUDY

How Deloitte automated federal procurement monitoring at scale

6,420

Opportunities reviewed

1,247

Surfaced to Deloitte

81%

Of noise filtered out

42 days

Of zero-gap coverage

Deloitte's capture team previously relied on manual SAM.gov searches and fragmented alerts. SamSearch scanned 6,420 opportunities over 42 days with zero human effort at the sourcing layer.

The AI filter rate climbed from 35% to 95%; by week six nearly all noise was eliminated. Coverage ran for 42 consecutive days across federal, SLED and defense channels.

How Integrations Fit iHeartMedia's Workflow

Trello Integration

Journey Hub connects directly to Trello, so iHeartMedia's pursuit workflow, status updates, and opportunity cards stay in sync with the boards the team already uses. No duplicate entry, no manual handoff.

Microsoft Teams (or equivalent)

Notifications and collaboration updates flow directly into Teams without switching platforms.

Outlook / Calendar Sync

Deadline and submission dates sync to Outlook calendars across the team automatically.

End-to-End Support.

Live Support

Live chat, email, and video support during your subscription. Median response time is about two minutes, so the team is never blocked.

1-on-1 Onboarding

Guided setup for iHeartMedia's NAICS codes, certifications, target agency profiles, federal and state search criteria, and Trello integration. The ~45-minute onboarding session before the trial window will be coordinated with Alexandra and the team.

TRUST & SECURITY

Trusted by leading federal contractors

SOC 2 Type II compliant

VAPT A+ rating

Your pursuit intelligence stays yours.

Your company profile, pursuit data and bid intelligence are never shared or used to train models.

trust.samsearch.co

TRUSTED BY

NOVEMBER 9-20

The trial plan

10-12 users across federal and state/local

A 45-minute onboarding before the 9th, split by team if easier. We set up both profiles and the first automations with you before kickoff.

Success by Nov 20

Find work your tools missed

Media and marketing opportunities found that your current tools missed.

Measure time returned

Hours saved per person each week on searching and filtering.

Change a teaming decision

At least one recompete where the intel changed your teaming plan.

Run the shared workflow

Pipeline and reporting running out of Journey Hub, flowing into Trello.

GET READY FOR NOVEMBER 9

Next steps

Review the attached quote for the full 24-person team

Send the trial user list

iHeartMedia sends the list of trial users across federal and state/local.

Book onboarding

Schedule the 45-minute onboarding before Nov 9.

Run the trial and review

Trial runs Nov 9-20, then a 30-minute wrap-up against your budget timing.


Humam Hawara

Co-Founder, SamSearch
humam.hawara@samsearch.co

Book time: zcal.co/humamhwr/30m